If you're planning a big event like a corporate training weekend, an expo, a sponsored performance or range of other events, you can add an air cannon. Air cannons allow you to shoot promotional items such as T-shirts, stress balls, beach towels or other soft items into a crowd, and they add excitement and novelty to your event.

However, if you want to maximise the value you get from your air cannon, you should keep these three tips in mind:

1. Promote your brand.

In addition to adding excitement to your event, the key role of a air cannon is to promote your brand. Leave ample time before your event to order branded promotional items. If you're on the fence about your brand, this is a great time to redraw your logo, redraft your mission statement or adjust your image. Let your new ideas and your true brand image shine through on the items you shoot out of your air cannon.

2. Choose useable items.

When choosing the items to shoot out of your air cannon, make sure they're useable. In addition, make sure they are items recipients will use in places where your potential clients are likely to see them.

For example, a stress ball gets used in the office, which is great if you're trying to reach clients in that space. For example, if you're a marketing company shooting out stress balls at an expo, that's ideal as you want to reach clients in an office.

However, in most other cases, you want recipients to receive bumper stickers, water bottles or T-shirts that they will use in public. Be hip and remember people receive a lot of free stuff, and if you want yours to be used, it needs to be competitive. For example, if you're shooting t-shirts out of the air cannon, don't use big boxy T-shirts that people aren't likely to wear. Instead, opt for various sizes of stylish, fitted T-shirts with a nice cotton weave.

3. Choose the right air cannon for your venue.

Finally, you need to pay attention to how you are shooting the items out into the crowd. Work closely with the air cannon hire company or sales rep when shooting your air cannon, and look for one that's the right size for your space.

If you're in a large space, you want to be able to shoot your items far out into the crowd so you don't leave anybody out. On the other hand, if you are in a small venue, you want an air cannon that's designed to be safe in a small space.

For more tips on optimising the value of your air cannon, contact an air cannon manufacturer or hire company.